When you come to the advertisements for the filter-tips and the mentholated and the mentholated-with-filter-tips, you’ll be at your busiest. For one thing, they make a smoke into something more than a smoke. It becomes an adventure—with sports cars, canoes, high diving, mountain climbing, and all sorts of wonderful things.
So much happens so fast that it’s hard to remind the people you hear on the radio and watch on television that while filters are really swell and probably a great improvement, they don’t quite catch all those nasty ingredients. They don’t even seem to filter out the stuff that makes you cough, snore, and clear your throat. Tell Mac that you’re puffing away on a filter-tip right now, and describe your sensations. Do they match his?
If he glowingly describes the frigid qualities of his mentholated brand, you’d better remind him that the smoke entering your mouth is still pretty hot, produced at a burning tip hot enough to char paper and wood. And no matter what, hot smoke raises the temperature of your lips and mouth. “Mac,” you should say, “please get the facts straight. I’m beginning to lose faith in you.” Poor Mac—you’re going to get him confused. But you’ll be setting yourself straight.
For expert in-depth information on all aspects
of Stop Smoking, visit
Quit Smoking Help
