Set the date—and make it an ordinary day. Not a special holiday, not a day when there’ll be parties and whoop-de-do.
Don’t discuss your plans with anyone else. If you do, they’ll be coming at you from all sides. They haven’t been able to shake the habit, and unconsciously they won’t want you to beat it either.
Your target date is a private affair, and if you are not sure that you’ve mastered the techniques of self-suggestion, you ought to be able to delay “target day” for another day or two (but no more than that!).
Between now and target date, “talk back” to the advertisers. Don’t read hastily or listen carelessly; examine their claims and promises and slogans intently. Finish their sentences for them. Quote statistics back to the copywriters and the announcers. If they tell you that the smoke of their cigarette is as icy as a mint frappe, test their claim. Hot smoke is hot smoke, and not even the finest photography and advertising copy can change that fact. Don’t let a false claim slip by you. You’re fighting a deadly important fight against deadly diseases.
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